Have you ever wondered how to generate sales from your past clients? At The Wedding Photography Mentor and GraphiStudio, we know how important sales are to our business.
More importantly, we know how off-putting sales can be if we do not have a sales script to follow. Before we delve into the script, bear in mind your brand and philosophy. Sales may come naturally to a talented few, but often we can struggle with the objection of cost. To help navigate this, we need to reframe how we think of sales and come from a place of desire, investment, passion, and above all emotions.
So if you have only ever sold digital files to your clients, now could be the time to call all your previous customers to check-in, using GraphiStudio’s album sales for wedding photographers script!
Oh and before you do, if you are not a Graphi Customer, subscribe to The Wedding Photography Mentor and join a community which at its core is about growing your business and mentoring you to creative excellence!
Album sales for wedding photographers.... The Script
YOU: “Hi, it's (Your name). I don’t know if you remember me, but I was your wedding/portrait photographer. How is married life going for you?
Reply version 1: WOW! It’s great to hear from you; we are doing great!
Reply version 2: WOW! It’s great to hear from you; we are doing great and have a baby on the way!
YOU: That’s amazing; I’m so pleased to hear you are doing great. Do you have a minute? I just wanted to check in with you as I am in the middle of updating my database and wanted to check if it's okay to occasionally send you information on photography-related promotions, special offers, birthdays, and anniversary gifts, and free shoots, etc... Would that be OK?
Reply version 1: 100% - that would be awesome! Thank you.
Amazing! Also, I recall we provided you with files last time, and I wanted to check to see if you ever did anything with them, as I have had an amazing offer from one of the top professional print suppliers in the world.
Reply version 1: You know what, we still have them as digital files!
YOU: Do you have any idea how you would most like to see these photos? Perhaps on the wall, in an album, or perhaps in a printed box, where you can see them every day and change your images to show off your favorite at any given time. I would love to help you find the perfect way for you to display your photos.
Reply version 2: Yes, we did!
YOU: Well done, print is the only way to be sure they can be seen in the future. Can I ask where you got them printed? Are you happy with the quality? I would love to see how they came out. Then steer the conversation to talk about the amazing new products you have from GraphiStudio at your disposal, suggesting how your new range would complement what they ordered. Invite them for a future shoot.
If the conversation is tough due to their circumstances, and if you are in a position to, then why not do a good turn and offer them the chance of a free shoot?
Done well, then at some point they will want something lovely to remember a positive moment you have given them.
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